Principle behind the change
If a website is weak in too many places at once, repairing one component at a time can leave the real problem untouched. Sometimes the honest answer is replacement, not another round of patching.
Nothing was failing outright. The site just felt weak across structure, clarity, and tone.
If a website is weak in too many places at once, repairing one component at a time can leave the real problem untouched. Sometimes the honest answer is replacement, not another round of patching.
Not a pitch deck. Just the weak point, why it mattered, and what should happen next.