Short, practical articles on enquiry friction, mobile weakness, trust, and the call between fixing a site and replacing it.
A lot of small business websites are not broken, but they still make it harder than they should be for a customer to get in touch.
A lot of small business websites are not broken. They load, the pages exist, and the business owner assumes everything is fine. The problem is that many of them still make it harder than they should be for a customer to get in touch. That is where enquiries are lost.
What these cover
Use these as a quick check
If a page feels weaker than the business behind it, the reason is usually clearer than it looks.
Request a website reviewA site can be responsive and still make it harder than it should be for a customer to call, enquire or book.
Not every weak website needs replacing. And not every struggling website can be saved with a patch.
The first useful changes are usually not decorative. They are the parts that affect how the site reads, how quickly a customer understands the business, and how easily someone can take the next step.
