Step 01
Review the weak point
We start with the part of the site most likely to affect response: contact, clarity, mobile use, or trust.
A straightforward way of working
The work starts with the weak point, not a long workshop. Once that is clear, the next decision is simple: fix it, replace it, or leave it alone.
Step 02
Call the issue plainly
If something is broken, we say so. If the site is not broken but still weak, we say why.
Step 03
Decide whether to fix or replace
Some sites need a direct repair. Others need replacing because the whole structure is dragging them down.
Step 04
Make the change and review it again
The work is only finished once the result has been checked in the same places a customer would use.
Step 05
Switch live without fuss
No bloated process. No vague handover. Just a site that feels stronger and easier to act on.
The main judgement is fix or replace
That call should be made early and said plainly. A tidy repair is not always enough, and a full rebuild is not always the honest answer.
Use a direct repair when the weakness is localised: a broken contact path, a form problem, a weak mobile action, or one page dragging the journey down.
Replace the site when the weakness is structural and keeps showing up in several places at once: poor trust, unclear messaging, soft mobile flow, and a hesitant next step.
The useful starting point is the site itself
Start with the live site. That gives us something concrete to read and keeps the next step sensible.