Websites, made sharperVectorReviews, fixes, and replacements for websites that feel weaker than the business.
Proof piece

A good heating firm with a weak contact path

The business had a solid reputation, but the site made the route to contact slower than it needed to be.

Trade business

What felt weak before

The homepage had enough information, but the first useful action was buried. On mobile, the quickest route to a call or enquiry sat too far down the page and competed with too much other material.

Why that likely hurt enquiries

Trade sites live or die on speed. If a customer needs help and the route to contact feels hesitant, they do not sit around admiring the design. They leave or try the next firm.

What changed

  • Move the main contact action higher and make it unmistakable.
  • Reduce the clutter above the fold so the first few seconds feel easier to read.
  • Make the mobile call and enquiry actions feel immediate rather than buried.

Principle behind the change

On a trade site, contact should feel easier than scrolling. If the business is ready to take the work, the website needs to show that quickly.